Privacy policy

Introduction

This Privacy Policy describes how Valeriax ("Valeriax," "we," "us," or "our") collects, uses, shares, and protects your personal information when you visit or use our website at valeriaxshop.myshopify.com (the "Site"), make a purchase, or otherwise interact with our services (collectively, the "Services"). Valeriax is powered by Shopify Inc., which provides the e-commerce infrastructure enabling us to offer the Services to you.

This Privacy Policy applies to personal information we collect through the Services and through your other interactions with us. By accessing or using the Services, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy.

Last Updated: August 30, 2026

Information We Collect

We collect several categories of personal information depending on how you interact with the Services, where you are located, and as permitted or required by applicable law. "Personal information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. Personal information does not include publicly available information lawfully made available from government records, de-identified or aggregated consumer information that cannot reasonably identify you, or information excluded from applicable privacy law scope.

Categories of Personal Information Collected

Contact and Identification Information: Your name, email address, postal address (billing and shipping addresses), telephone number, and other similar contact details.
Account Information: If you create an account, we collect your username, password, account preferences, settings, security questions and answers, and any other information you provide when managing your account.
Financial and Payment Information: Payment card details (credit or debit card number, expiration date, CVV code), billing address, financial account information, transaction details, and payment confirmation. Note that payment card information is typically processed and stored by our third-party payment processors and is not stored directly on our servers.
Transaction and Commercial Information: Records of products and services you have purchased, returned, exchanged, or considered; items you view, place in your shopping cart, or add to your wishlist; order details; purchase history; and related transaction records.
Communications: Information you provide when you contact us, including customer service inquiries, feedback, reviews, survey responses, and any other content or information you send or submit to us.
Device and Technical Information: Your IP address, browser type and version, operating system, device identifiers (such as advertising ID or device ID), network connection type, internet service provider, referring/exit pages, clickstream data, and other unique identifiers associated with your device.
Usage and Behavioral Information: Information about how you use and interact with the Services, including pages or content you view, search queries, time spent on pages, navigation paths, links clicked, products viewed or added to cart, and other actions taken on the Site.
Location Information: General geographic location inferred from your IP address or, with your consent, precise geolocation data from your device.
Inferences: We may create inferences drawn from any of the information above to develop a profile about you reflecting your preferences, characteristics, behavior, and interests for purposes such as personalization and marketing.

Sources of Personal Information

We collect personal information from the following sources:

Directly from You: When you create an account, place an order, contact us, subscribe to our mailing list, respond to surveys, post a review, or otherwise voluntarily provide information to us.
Automatically Through the Services: When you visit or use the Services, we and our third-party service providers automatically collect device, usage, and technical information through cookies, web beacons, pixels, log files, and similar tracking technologies.
From Service Providers and Partners: We receive information from third-party service providers who collect or process personal information on our behalf, including Shopify (our e-commerce platform), payment processors, shipping carriers, analytics providers, advertising networks, and marketing partners.
From Other Third Parties: We may receive information from data brokers, social media platforms (if you interact with us through social media), and publicly available sources to supplement the information we collect.

How We Use Your Personal Information

We use the personal information we collect for the following business and commercial purposes, as permitted by applicable law:

Provide, Maintain, and Improve the Services

Process and fulfill your orders, including payment processing, order confirmation, and arranging shipping and delivery;
Provide customer support and respond to your inquiries, requests, and feedback;
Create, maintain, and manage your account;
Process returns, exchanges, and refunds in accordance with our 30-day return policy;
Remember your preferences, settings, and items you are interested in;
Enable features such as wishlists, reviews, and product recommendations;
Personalize and customize your experience on the Services;
Perform analytics and conduct research to improve our products, Services, and customer experience;
Develop new products, features, and services.

Marketing and Advertising

Send you marketing, promotional, and advertising communications via email, text message (SMS/MMS), postal mail, push notifications, or other channels, subject to your communication preferences and applicable law;
Deliver targeted advertising and content on the Services and third-party websites and platforms based on your interests, browsing behavior, and purchase history;
Measure and analyze the effectiveness of our marketing campaigns;
Conduct surveys, promotions, contests, and other marketing activities.

Security, Fraud Prevention, and Legal Compliance

Authenticate your identity and verify your account credentials;
Detect, investigate, prevent, and respond to fraud, unauthorized access, illegal activity, security incidents, and other misuse of the Services;
Protect the safety, security, and integrity of our Services, customers, employees, and the public;
Comply with applicable legal obligations, including responding to lawful requests from law enforcement and government authorities;
Enforce our Terms of Service, this Privacy Policy, and other agreements;
Resolve disputes and address claims or complaints.

Communication and Customer Relationship Management

Communicate with you about your account, orders, and transactions;
Send transactional messages, including order confirmations, shipping notifications, and updates;
Provide customer service and support;
Respond to your questions, requests, and feedback;
Maintain our business relationship with you.

Legal and Business Operations

Perform internal business operations, including accounting, auditing, and financial reporting;
Manage and maintain our business records;
Facilitate corporate transactions such as mergers, acquisitions, or asset sales;
Exercise or defend legal claims.

With Your Consent

We may use your personal information for other purposes with your consent or at your direction.

How We Share Your Personal Information

We may share your personal information with the following categories of recipients:

Service Providers

We share personal information with third-party service providers who perform services on our behalf, including:

E-commerce Platform: Shopify Inc. hosts our online store and provides e-commerce infrastructure, order management, and related services. Shopify processes personal information on our behalf in accordance with their privacy policy.
Payment Processors: Third-party payment gateways and processors that facilitate payment card transactions and process financial information securely.
Shipping and Fulfillment Partners: Shipping carriers and logistics providers that fulfill and deliver your orders. We offer free shipping within the United States, and delivery typically takes 3-5 working days.
Analytics and Advertising Providers: Companies that provide web analytics, advertising, remarketing, and measurement services, including Google Analytics, Facebook Pixel, and similar tools.
Marketing and Communications Platforms: Email marketing services, SMS providers, and customer relationship management (CRM) platforms that help us communicate with you.
Customer Support Tools: Helpdesk and customer service platforms that enable us to provide support and respond to inquiries.
Hosting and IT Infrastructure: Cloud storage, database, and IT service providers that maintain our technology infrastructure.
Security and Fraud Prevention Services: Providers that help us detect and prevent fraud, security threats, and abuse.

These service providers are contractually obligated to protect your personal information, use it only for the purposes we specify, and maintain reasonable security measures.

Business Partners

We may share personal information with business partners for joint marketing activities, co-branded services, or other collaborative purposes, subject to applicable law and your choices.

Advertising Networks and Social Media Platforms

We may share personal information, including identifiers and usage data, with advertising networks, social media platforms, and data analytics providers to deliver targeted advertising, measure campaign performance, and create audience segments. This may constitute "selling" or "sharing" personal information under certain state privacy laws (see California Consumer Rights section below).

Legal and Regulatory Authorities

We may disclose personal information to law enforcement, government agencies, regulators, courts, or other third parties when required by law, legal process, or government request, or when we believe disclosure is necessary to:

Comply with applicable laws, regulations, or legal obligations;
Respond to subpoenas, court orders, or other lawful requests;
Protect our rights, property, safety, or security, or that of our customers or the public;
Detect, prevent, or investigate fraud, security incidents, or illegal activity;
Enforce our Terms of Service or other agreements.

Corporate Transactions

If Valeriax is involved in a merger, acquisition, asset sale, bankruptcy, reorganization, or similar corporate transaction, your personal information may be transferred or shared as part of that transaction. You will be notified of any such change in ownership or control of your personal information.

With Your Consent

We may share your personal information with other parties when you consent to or request such sharing.

Cookies and Tracking Technologies

We and our third-party partners use cookies, web beacons, pixels, local storage, and similar tracking technologies to collect information about your device, browsing behavior, and interactions with the Services.

Types of Tracking Technologies

Cookies: Small text files placed on your device that store information about your preferences, settings, and browsing activity. Cookies may be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain on your device for a set period or until manually deleted).
Web Beacons and Pixels: Small graphic images (also known as "pixel tags" or "clear GIFs") embedded in web pages or emails that track whether content has been viewed or an email has been opened.
Local Storage: Technologies such as HTML5 local storage that allow data to be stored locally on your device.
Software Development Kits (SDKs): Code embedded in mobile applications that collects information about device usage and behavior.

How We Use Tracking Technologies

We use tracking technologies for the following purposes:

Essential/Functional: To enable core functionality, authenticate users, remember preferences and settings, maintain security, and ensure the Services operate properly. These are necessary for the Services to function and cannot be disabled.
Analytics and Performance: To analyze how visitors use the Services, measure traffic and engagement, understand user behavior, identify technical issues, and improve our Services. We use services such as Google Analytics.
Advertising and Marketing: To deliver targeted advertising, track ad performance, conduct remarketing campaigns, and measure the effectiveness of our marketing efforts. We work with advertising platforms such as Google Ads and Facebook Ads.
Personalization: To tailor content, product recommendations, and user experience based on your interests and past behavior.

Your Choices Regarding Tracking Technologies

Most web browsers are set to accept cookies by default. You can adjust your browser settings to refuse all cookies or to alert you when a cookie is being set. However, if you disable cookies, some features of the Services may not function properly. You can learn more about managing cookies at www.allaboutcookies.org.

To opt out of interest-based advertising from participating companies, visit:

Digital Advertising Alliance (DAA): www.aboutads.info/choices
Network Advertising Initiative (NAI): www.networkadvertising.org/choices
For mobile devices: Use your device's "Limit Ad Tracking" (iOS) or "Opt Out of Ads Personalization" (Android) settings.

Note that opting out of interest-based advertising does not mean you will stop seeing advertisements; you will still receive generic, non-targeted ads.

For information about Google Analytics and how to opt out, visit tools.google.com/dlpage/gaoptout.

Do Not Track Signals

Some browsers transmit "Do Not Track" (DNT) signals. At this time, there is no universally accepted standard for how to respond to DNT signals, and we do not currently respond to DNT browser signals. Instead, you may use the opt-out mechanisms described above to control tracking and targeted advertising.

California Consumer Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information. This section describes your California privacy rights and how to exercise them.

Right to Know

You have the right to request that we disclose to you:

The categories of personal information we have collected about you;
The categories of sources from which we collected your personal information;
Our business or commercial purposes for collecting, selling, or sharing your personal information;
The categories of third parties with whom we share your personal information;
The specific pieces of personal information we have collected about you.

Right to Delete

You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions permitted by law. We may retain certain information as necessary to: